| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-512-011 | Pepsi-Lipton Brisk | Teixeira, Thales S.;Caverly, Alison | General management | Marketing Communcitations( 359859001 ) |
| 2 | 9-910-406 | Bank of America Sports Sponsorship | Greyser, Stephen A.;Teopaco, John L. | General management | Marketing Communcitations( 359859001 ) |
| 3 | 9-311-118 | L''Oreal: Global Brand, Local Knowledge | Henderson, Rebecca M.;Johnson, Ryan | Marketing | Marketing Communcitations( 359859001 ) |
| 4 | 9-502-040 | Mountain Dew: Selecting New Creative | Holt, Douglas B. | Marketing | Marketing Communcitations( 359859001 ) |
| 5 | 9-502-059 | Museum of Fine Arts Boston/Fleet Financial Group Sponsorship of Monet in the 20th Century | Greyser, Stephen A. | Marketing | Marketing Communcitations( 359859001 ) |
| 6 | 9-507-005 | Charles Schwab & Co., Inc.: The | Quelch, John A.;Winig, Laura | Marketing | Marketing Communcitations( 359859001 ) |
| 7 | 9-508-041 | MINI USA: Finding a New Advertising Agency (A) | Godes, David B. | Marketing | Marketing Communcitations( 359859001 ) |
| 8 | 9-511-060 | Nike Football: World Cup 2010 South Africa | Ofek, Elie;Johnson, Ryan | Marketing | Marketing Communcitations( 359859001 ) |
| 9 | KEL319 | Air France Internet Marketing: Optimizing Google, Yahoo!, MSN, and Kayak Sponsored Search | Jeffery, Mark;Egli, Lisa;Gieraltowski, Andy;Lambert, Jessica;Miller, Jason;Neely, Liz;Sharma, Rakesh | Marketing | Marketing Communcitations( 359859001 ) |
| 10 | KEL563 | Lowe's Companies, Inc.: Optimizing the Marketing Communications Mix | Mohanbir Sawhney; Aarti Kumar; Hilary Meyer; Coby Neuenschwander; Sang' ona Oriedo; Mallika Pradhan; Garima Sethi; Pallavi Goodman | Marketing | Marketing Communcitations( 359859001 ) |